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Bloom Money

Unveiling the Creative Transformation of Bloom Money’s App Design — blending cultural heritage with intuitive functionality to empower communities through innovative savings solutions.

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CLIENT

Nina Mohanty

YEAR

2022

INDUSTRY

Fintech

SERVICES

Creative Direction

App Design

Overview

Bloom Money empowers immigrant communities by providing tools to save, share, and grow their money through culturally relevant savings systems like “sou-sou” or “rotating savings.” Their vision is to create financial solutions tailored to underserved communities, making saving money simple, collaborative, and impactful.Bloom Money approached us to design a user-friendly and culturally resonant app that inspires trust and makes managing collective finances effortless.

Our goal was to create an intuitive, modern, and human-centered app design that reflects Bloom Money’s mission of empowering users to achieve their financial goals through community-driven savings.

Bloom MoneyBloom MoneyBloom Money

The Challenge

Cultural Sensitivity:

Designing for diverse users with unique saving traditions while ensuring accessibility and inclusivity.

Building Trust

Establishing a visual language that conveys security and reliability in financial transactions.

Simplifying Complexity

Making the concept of group savings easy to understand and use for tech-savvy and non-tech-savvy users alike.

Bloom MoneyBloom MoneyBloom Money
Bloom Money

Our Approach

Discovery & Research

We immersed ourselves in Bloom Money’s mission, conducting market analysis, competitor research, and user interviews to align the app with community needs. By understanding user behavior and financial habits, we identified opportunities to foster trust, accessibility, and inclusivity.

User-Centric Design

We crafted an intuitive interface that blends cultural authenticity with modern functionality. Prioritizing simplicity and clarity, we ensured a seamless experience through user feedback and usability testing.

Visual Identity

A clean, modern design reflects Bloom Money’s ethos, balancing warmth and professionalism. Thoughtfully chosen colors, typography, and iconography enhance trust, credibility, and engagement.

Bloom MoneyBloom Money
Bloom MoneyBloom Money
Bloom Money

The Transformation

A Welcoming User Experience

The Bloom Money app bridges financial technology with community values, creating a platform that feels approachable and empowering.

Streamlined Group Savings

With intuitive flows and transparent features, users can now easily organize and manage their collective savings goals.

A Design That Reflects Trust

From visual elements to functionality, the app reinforces security and reliability at every step.

Bloom Money
Bloom MoneyBloom Money
Bloom Money
Bloom MoneyBloom Money

The Impact

A Welcoming User Experience

The Bloom Money app bridges financial technology with community values, creating a platform that feels approachable and empowering.

Streamlined Group Savings

With intuitive flows and transparent features, users can now easily organize and manage their collective savings goals.

A Design That Reflects Trust

From visual elements to functionality, the app reinforces security and reliability at every step.

Bloom MoneyBloom Money
Bloom Money
Bloom MoneyBloom Money
Bloom Money
Bloom Money

Bloom Money raises £1M to digitize finance for ethnic communities

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